Marketing courses prepare students to conduct the critical business functions associated with planning, managing, and performing marketing activities to reach organizational objectives. Classes incorporate market analysis, consumer behavior, strategic planning, operations, and management as students learn to attract and retain customers by satisfying their wants and needs through establishing brand loyalty.   

Career pathways include marketing management, merchandising, marketing communications, marketing research, and professional sales, where students explore methods to leverage the functions and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers and stakeholders. 

Marketing is a program used to teach students a variety of skills used in the manufacturing, advertising, and sales fields.